Last updated: 1 July 2012

Personal data

Personal data is defined as details about personal conditions or other information  about a particular or identifiable natural person. This includes things such as your proper name, address, phone number and date of birth. Information that can not be directly linked to your real identity - such as your favourite websites or the number of people who use a page - is not considered personal data.

Collecting and processing personal data

When you visit our websites, our web servers routinely store information on a temporary basis to ensure system safety: the connection data from your computer, the website(s) of ours that you visit, the date and duration of the visit, the ID of the browser and operating system, and the website from which you visit us. Any further personal information such as your name, address, telephone number or email address are not saved unless you have provided it voluntarily, for example as part of a registration, a survey, a contest, part of a contract or a request for information.

Collecting and processing personal data

Personal data you provide may be used solely for the purpose of technical website administration and to fulfil your wishes and requirements. As a rule this involves processing an order with you or responding to your request.

We may use these data for product-related surveys and marketing purposes only if you have previously given your consent or - when stipulated by legal regulations - you have not objected to the use of these data.

We do not share, sell or transfer your personal data to third parties, unless this is necessary for the purpose of the contract or unless you have explicitly given your consent.  For example, if you place a product order, we may need share your address and order data with our suppliers.

Use of web tracking

We use tracking software to determine the frequency of use and the number of people who use our website. This software does not document any personal data or IP addresses. The data are collected exclusively in an anonymized and summarized form and used solely for statistical purposes and the development of the website.

Use of cookies

Cookies are small files which allow us to save specific information relevant to you, the user, on your computer while you visit our website(s). Cookies help us to determine the frequency of use and the number of users of our Internet pages; at the same time, they help us make it as convenient and efficient as possible for you to use our service.

We use something called session cookies which are saved exclusively for the duration of your visit to one of our Internet pages. We also use permanent cookies to record information about visitors who repeatedly visit our site(s). The purpose of using cookies is to be able to offer you optimal user guidance as well as to "recognize" you and thus be able to present you diversified Internet pages and new contents to whatever extent possible during repeated use. The content of a permanent cookie is restricted to an identification number. Information such as your name, IP address, etc. is not stored. We do not create an individual profile of your online activity.

Our site(s) may also be used without cookies. You can adjust your browser to deactivate cookies, accept them only from certain websites or be notified whenever a cookie is sent. You also have the option of deleting cookies from your hard drive at any time (directory name: "Cookies"). Please note, however, that in this case you may not be able to see the full page presentation as designed and may have limited user guidance.


SRH takes all the necessary technical and organisational security measures to protect your personal data from loss and misuse.  Your data is stored in a secure operating environment that is not accessible to the public.  In certain cases, your personal data are encrypted during transmission by using Secure Socket Layer (SSL) technology. This means that communications between your computer and SRH servers takes place with the use of an approved encryption process if your browser supports SSL.

If you communicate with SRH via e-mail, please note that the confidentiality of the information is not guaranteed.  The contents of e-mails can be intercepted by third parties.  We thus recommend that if in doubt, you send us any confidential information only by mail.

Right of access to personal data

Upon written request, we will inform you about what data we have stored about you (such as your name or address).


If you have any questions about how your personal data is processed, please contact the data privacy specialists at SRH. This team is also pleased to respond to any requests for information, suggestions or complaints.